Your host
Tori NeedelsVP, GTM Technical Delivery · Lean Layer
Host
Tori is a GTM Strategy and Operations leader with 15+ years of experience in marketing and operations leadership roles. She's built and scaled pipeline engines across inbound, outbound, ABM, PLG, and field, delivering results like 40%+ ARR growth, $25M+ in pipeline, and $8M in net new ARR. She challenges the status quo by design: tackling the tech sprawl that slows teams down and accelerating what's left with AI. At Lean Layer she leads the Technical Consulting team, turning strategy into execution.
About this session
Attribution is hard and it's even more challenging in today's AI environment. In this session, we will walk through how to build an Attribution model that works for where your business is today.